About Norm’s

Norm’s Ski & Bike Shop has been around for quite a while! Fifty + years!  Established in 1968 on Marlboro Street, Keene, NH  by Norm’s Sweeney and his wife Melba, the business grew selling skis.  The Sweeney’s opened this business, called Norm’s Ski Shop, because of his interest in skiing.  The business relocated to Martell Court in Keene in 1980, its present location.  Soon after, the name changed to “Norm’s Ski & Bike Shop”, when they decided to get into the bike industry.   Jaycee Clark joined full time in 1980 working primarily as the bike and ski mechanic.  Before 1980, Jaycee worked seasonally on the Marlboro Street location while in college.  Jaycee was named as one of the top bootfitters in the East/Midwest in the publication, SKI IMPACT, in the February 1994 edition.  Jaycee and his wife, Patty, purchased Norm’s Ski & Bike Shop in July 1997 and have enjoyed the ski and bike industry and their customers, many of whom return with kids and grandchildren of their own.  It’s a family run business, that Jaycee and Patty and all their great employees have enjoyed for over 20 years.  In March 2021 Jaycee and Patty retired and John Byrnes and April Reynolds took ownership of the shop.  We are happy to continue this family run business and provide service and support for the community.